What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

What’s the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

Digital Marketing, SEO / By

5 min readSearch Engine Optimization (SEO) focuses on optimizing a website for organic search results. Search Engine Marketing (SEM), on the other hand, aims to increase traffic and exposure through both organic and paid searches. The paid search results and the organic search results are the two primary categories of Google’s search results. The purpose of SEO is …

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