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June 10, 2021

What is Keyword Research and Why is it Important for SEO?

What is Keyword Research and Why is it Important for SEO?

Digital Marketing, SEO / By

4 min readKeyword research is the process of searching for popular words which have been looked up quite often by people on search engines like Google. These popular keywords can then be strategically incorporated into your content so that it ranks higher in Search Engine Results Pages (SERPs). In Search Engine Optimization (SEO), keyword research is a …

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A Beginner’s Guide to Understand Search Engine Optimization (SEO)

SEO / By

4 min readDefining SEO: Search Engine Optimization (SEO) is a powerful technique to engage a maximum number of people by using certain tactics. The tactics include good content, relevant keywords, social media marketing, etc. This long-term technique is an organic way of getting traffic on your website without much financial investment. Search Engine Optimization plays a vital …

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